Abstract

This paper addresses the puzzle of why functioning markets for personal data have not yet emerged, despite the abundance and value of such data. We propose a market design in which individuals form the supply side by offering verifiable claims, firms form the demand side by posting offers against those claims, and issuers such as universities, banks, hospitals, and governments define templates that anchor the market. Templates act as boundary objects and market primitives that coordinate supply and demand while embedding issuer governance. We develop a formal model that demonstrates how this design satisfies the classic conditions of thickness, safety, scalability, price discovery, and assignment. We further extend the framework to incorporate edge personalisation, in which each wallet operates on private data while contributing to global coordination through operator aggregation. Finally, we discuss how claimed templates, standardised by issuers and generating multi-stage revenues, may evolve into securitisable data assets. This paper therefore advances both theoretical and practical contributions to market design and institutional economics, with the Dataswyft Wallet serving as a real-world instantiation of the proposed framework.

https://wrap.warwick.ac.uk/id/eprint/192882/


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