Location: Kuala Lumpur, Malaysia

Hybrid role

About Dataswyft

At Dataswyft, we believe that people — not platforms — should own and control their personal data. Our mission is to make data ownership as fundamental as owning a bank account. Through our self-sovereign data infrastructure and the CheckD application, powered by the Dataswyft Wallet, we enable individuals and businesses to create Personal Data Accounts that unlock secure, and interoperable data flows through CheckD. We're building the backbone of a new digital economy — one that’s private, human-first, and future-ready.

Position Overview

We are looking for a Marketing & Promotions Manager to lead and execute integrated campaigns that bring together digital marketing and on-ground promotions. This role is responsible for driving brand visibility, customer acquisition, and engagement through a balanced mix of online channels (social, performance marketing, content, CRM) and offline activations (events, partnerships, field marketing, promotions).

The ideal candidate is both strategic and hands-on — equally comfortable analyzing digital KPIs as managing a roadshow team on the ground.

Key Responsibilities

1. Integrated Marketing Strategy

• Design and implement marketing plans combining digital and offline promotions.
• Build campaign calendars that connect online engagement with offline experiences.
• Ensure brand consistency across all platforms and promotional activities.

2. Digital Marketing

• Oversee paid campaigns (Google, Meta, TikTok, etc.), content marketing, SEO, and CRM.
• Manage brand presence across social media platforms, driving engagement and conversions.
• Run data-driven campaigns with clear KPIs (CAC, CTR, ROAS, engagement).
• Integrate offline-to-online touchpoints (QR codes, digital vouchers, campaign hashtags).

3. Promotions & On-Ground Activations

• Plan and execute events, roadshows, sponsorships, and retail/merchant activations.
• Lead sampling, giveaways, and promotional offers that drive customer adoption.